•Certified HRDF Trainer, Fellow Member of Chartered Management Institute - UK
•More than 15 years of experience in corporate training and consultancy.
•PhD in Marketing at UPM, MBA in Multimedia Marketing) B. Eng Industrial Engineering (System Analysis & Planning).
•Professor Malaysian University of Science and Technology (MUST), Visiting Faculty: Cologne Business School - Germany, Swiss Institute of Management & Innovation
Dr. Shaheen excels in brand repositioning, ensuring operation optimization and delivering remarkable revenue growth. He highly focuses on profitability goals, employee relations, management development and customer relations management. He has conducted training in the areas of Strategy, Market Research Analysis, Strategic Planning, Data Analytics, Service Quality, Branding, Product Management, Digital Marketing and UX Design. Published more than 80 articles in various international journals. To date, Dr. Shaheen has supervised more than 100 students at Doctorate and Master Level. Guest speaker and trainer in external events, such as Strategy Planning and Implementation- Malaysia Retail Chain Association, Serve by Quality to Gain Your Customers’ Loyalty- Malaysia Retail Chain Association, Knowing Affluent Property Buyers - Selangor State Development Corpora (PKNS), Accumulative Property Stocks and Strategies to Dispose of Them – Selangor State Development Corpora (PKNS), International Export Policies and Strategies- Cologne Business School-Germany